Federal Communications Commission
Washington, D.C. 20554
Approved by OMB
3060-0010 (June 2002)
FCC 323
FOR FCC USE ONLY
 
OWNERSHIP REPORT FOR COMMERCIAL BROADCAST STATIONS

Read INSTRUCTIONS Before Filling Out Form

FOR COMMISSION USE ONLY
FILE NO.

BON - 20040730BAA
Section I - General Information
1. Legal Name of the Applicant 
JOURNAL BROADCAST CORPORATION
Mailing Address
3355 SOUTH VALLEY VIEW BOULEVARD
City
LAS VEGAS
State or Country (if foreign address)
NV
ZIP Code
89102 -
Telephone Number (include area code)
7028761313
E-Mail Address (if available) 
TWOMACK@JOURNALBROADCASTGROUP.COM
FCC Registration Number:
0002710192
Call Sign 
Facility ID Number 
2433
2. Contact Representative (if other than Licensee/Permittee)
MARISSA G. REPP
Firm or Company Name
HOGAN & HARTSON L.L.P.
Telephone Number (include area code)
2026376845
E-Mail Address (if available)
MGREPP@HHLAW.COM
3. Name of entity, if other than licensee or permittee, for which report is filed
JOURNAL COMMUNICATIONS, INC.
Mailing Address
333 WEST STATE STREET

City
MILWAUKEE
State or Country (if foreign address)
WI
ZIP Code
53203 -
Telephone Number (include area code)
4142242047
E-Mail Address (if available)
4. If this application has been submitted without a fee, indicate reason for fee exemption (see 47 C.F.R. Section 1.1114):
Governmental Entity Fee-exempt Report Other RENEWAL REPORT
N/A (Fee Required)



Section II - Ownership Information

5.

a. Biennial b. Transfer of Control or Assignment of License/Permit c. Other
d. Amendment to pending application


for the following stations:

[Enter Station Information]


Station List


This Report is filed for the following stations:

Call Letters
Facility ID Number
Location (City/State)
Class of service
KHLP 50307 OMAHA NE AM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KTHI 68589 CALDWELL ID FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KOSR 74104 OMAHA NE AM


Call Letters
Facility ID Number
Location (City/State)
Class of service
WKTI-FM 74095 MILWAUKEE WI FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
WTMJ 74096 MILWAUKEE WI AM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KQCH 50314 OMAHA NE FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
WSYM-TV 74094 LANSING MI TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
WTMJ-TV 74098 MILWAUKEE WI TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
KTNV 74100 LAS VEGAS NV TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
KMIR-TV 16749 PALM SPRINGS CA TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
KKCD 74103 OMAHA NE FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KBBX-FM 47957 NEBRASKA CITY NE FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KOMJ 50313 OMAHA NE AM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KFFN 2433 TUCSON AZ AM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KMXZ-FM 2434 TUCSON AZ FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KZPT 20403 TUCSON AZ FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KGMG 57504 ORACLE AZ FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
WQBB 59693 POWELL TN AM


Call Letters
Facility ID Number
Location (City/State)
Class of service
WWST 29727 SEVIERVILLE TN FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
WMYU 29741 KARNS TN FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
WKHT 40854 KNOXVILLE TN FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KGEM 6328 BOISE ID AM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KCID 68593 CALDWELL ID AM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KQXR 42650 PAYETTE ID FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KRVB 17397 NAMPA ID FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KFTI 72356 WICHITA KS AM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KFDI-FM 72357 WICHITA KS FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KFXJ 37133 AUGUSTA KS FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KYQQ 37121 ARKANSAS CITY KS FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KMXW 35020 NEWTON KS FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KFAQ 68329 TULSA OK AM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KVOO-FM 68330 TULSA OK FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KXBL 68331 HENRYETTA OK FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KSGF 62024 SPRINGFIELD MO AM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KTTS-FM 62023 SPRINGFIELD MO FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KSPW 10119 SPARTA MO FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KEZO-FM 74105 OMAHA NE FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KICT-FM 63548 WICHITA KS FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KIVI 59255 NAMPA ID TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
KSRZ 50308 OMAHA NE FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KJOT 6329 BOISE ID FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KSGF-FM 2924 ASH GROVE MO FM


Call Letters
Facility ID Number
Location (City/State)
Class of service
KZRQ-FM 55165 MOUNT VERNON MO FM



All of the information furnished in this Report is accurate as of 06/27/2004 (Date must comply with 47 C.F.R. Section 73.3615(a), i.e., information must be current within 60 days of filing of this report, when 5(a) below is checked.)

This Report is filed for (check one)
6.
Respondent is:
Sole proprietorship Not-for-profit corporation Limited partnership
For-profit corporation General partnership Other
If "Other", describe nature of the respondent in an Exhibit.
[Exhibit 1]
7.
List all contracts and other instruments required to be filed by 47 C.F.R. Section 73.3613.   (Only licensees, permittees, or a reporting entity with a majority interest in or that otherwise exercises de facto control over the subject licensee or permittee shall respond.)

[Enter Contract/Instrument Information]


Contracts/Instruments Information


List all contracts and other instruments required to be filed by 47 C.F.R. Section 73.3613. (Only licensees, permittees, or a reporting entity with a majority interest in or that otherwise exercises de facto control over the subject shall respond.)

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration
ARTICLES OF INCORPORATION AS AMENDED THROUGH MAY 3, 2004 JOURNAL COMMUNICATIONS, INC. 05/09/2003

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration
BYLAWS , ADOPTED 5/9/03 AND AS AMENDED ON 12/2/03, 2/10/04, 4/29/04 JOURNAL COMMUNICATIONS, INC. 05/09/2003

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration
KMIR-TV AFFILIATION AGREEMENT NBC-TV 08/01/1968 08/01/2004

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration
KTNV-TV AFFILIATION AGREEMENT ABC-TV 01/02/1995 01/02/2005

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration
WSYM-TV AFFILIATION AGREEMENT FOX-TV 11/01/1998 10/13/2008

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration
KIVI/KSAW-LP AFFLILIATION AGREEMENT ABC-TV 01/01/2002 01/01/2005

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration
CREDIT AGREEMENT JOURNAL COMMUNICATIONS, INC., CERTAIN SUBSIDIARIES, SEVERAL LENDERS AND SEVERAL AGENTS 09/05/2003

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration
FIRST AMENDMENT TO CREDIT AGREEMENT JOURNAL COMMUNICATIONS, INC., CERTAIN SUBSIDIARIES, SEVERAL LENDERS AND SEVERAL AGENTS 04/23/2004

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration
SHAREHOLDERS AGREEMENT JOURNAL COMMUNICATIONS, INC., THE JOURNAL COMPANY, MATEX INC. AND ABERT FAMILY JOURNAL STOCK TRUST 05/12/2003

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration
THE JOURNAL COMPANY 2003 EQUITY INCENTIVE PLAN -- ON FILE WITH SEC, SEE EXHIBIT 2


8. Capitalization (Only licensees, permittees, or a reporting entity with a majority interest in or that otherwise exercises de facto control over the subject licensee or permittee shall respond.)

[Enter Capitalization Information]


Capitalization


Capitalization (Only licensees, permittees, or a reporting entity with a majority interest in or that otherwise excercises de facto control over the subject licensee or permittee shall respond.)

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
CLASS A - COMMON
V
170000000
26926496
143073504

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
CLASS B-1 COMMON
V
60000000
9741509
4338352
45920139

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
CLASS B - COMMON
V
60000000
35518175
4338353
20143472

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
CLASS C - COMMON
V
10000000
3264000
6736000

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
PREFERRED
V
10000000
10000000


9.
(a.) List the respondent, and, if other than a natural person, its officers, directors, stockholders and other entities with attributable interests, non-insulated partners and/or members. If a corporation or partnership holds an attributable interest in the respondent, list separately its officers, directors, stockholders and other entities with attributable interests, non-insulated partners and/or members. Create a separate row for each individual or entity. Attach supplemental pages, if necessary.
[Enter Owner Information]

Owner Information

List the respondent, and, if other than a natural person, its officers, directors, stockholders and other entities with attributable interests, non-insulated partners and/or members. If a corporation or partnership holds an attributable interest in the respondent, list separately its officers, directors, stockholders and other entities with attributable interests, non-insulated partners and/or members. Create a separate row for each individual or entity. Attach supplemental pages, if necessary.
(Read carefully - The numbered items below refer to line numbers in the following table.)
1. Name and address of respondent and each party to the respondent holding an attributable interest (if other than individual also show name, address and citizenship of natural person authorized to vote the stock or holding the attributable interest). List the respondent first, officers next, then directors and, thereafter, remaining stockholders and other entities with attributable interests, and partners.
2. Gender (male or female).
3. Ethnicity (check one).
4. Race (select one or more).
5. Citizenship.
6. Positional interest: Officer, director, general partner, limited partner, LLC member, investor/creditor attributable under the Commission's equity/debt plus standard, etc.
7. Percentage of votes.
8. Percentage of total assets (equity debt plus).

1. Name and Address JOURNAL COMMUNICATIONS, INC., MILWAUKEE, WISCONSIN
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship NA
6. Positional Interest RESPONDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address MATEX INC., 111 E. KILBOURN AVENUE, 19TH FLOOR, MILWAUKEE, WISCONSIN 53202
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship NA
6. Positional Interest STOCKHOLDER
7. Percentage of votes 8.30
8. Percentage of total assets (equity debt plus)

1. Name and Address STEVEN J. SMITH, 14400 WESTOVER ROAD, ELM GROVE, WI 53122
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest CHAIRMAN, CEO & DIRECTOR
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address DOUGLAS G. KIEL, 1240 LAKESIDE DRIVE, ELM GROVE, WI 53122
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest PRESIDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address PAUL M. BONAIUTO, 1002 N. WATERLEAF DRIVE, MEQUON, WI 53092
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest EXECUTIVE VICE PRESIDENT & CFO
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address KEITH K. SPORE, 3802 N. LAKE DRIVE, SHOREWOOD, WI 53211
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest SENIOR VICE PRESIDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address KENNETH L. KOZMINSKI, 501 COLONIAL DRIVE, ST. JOSEPH, MI 49085
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest VICE PRESIDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address ROBERT M. DYE, 645 W. CASTLEBURY LANE, MEQUON, WI 53092
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest VICE PRESIDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address JAMES J. DITTER, 19165 ASHBOURNE LANE, BROOKFIELD, WI 53045
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest VICE PRESIDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address MARK J. KEEFE, 6308 WESSEL COURT, EDEN PRAIRIE, MN 55346
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest VICE PRESIDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address RICHARD J. GASPER, W243 N225 DEER, PEWAUKEE, WI 53072
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest VICE PRESIDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address DANIEL L. HARMSEN, 8116 RIDGEWAY AVENUE, MEQUON, WI 53097
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest VICE PRESIDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address CARL D. GARDNER, 4720 W. PARKVIEW, MEQUON, WI 53092
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest VICE PRESIDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address JAMES P. PRATHER, 7 CROSS RIDGE, LAS VEGAS, NV 89135
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest VICE PRESIDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address ANNE M. BAUER, N70 W26754 HICKORY CHASM ROAD, SUSSEX, WI 53085
2. Gender (male or female) Female
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest VICE PRESIDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address MARY HILL LEAHY, 4935 N. WOODRUFF, WHITEFISH BAY, WI 53217
2. Gender (male or female) Female
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest SENIOR VICE PRESIDENT & GENERAL COUNSEL
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address PAUL E. KRITZER, 211 OXFORD ROAD, WAUKESHA, WI 53186
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest VICE PRESIDENT & SECRETARY
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address KAREN O. TRICKLE, 1645 WOODSIDE LANE, ELM GROVE, WI 53122
2. Gender (male or female) Female
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest VICE PRESIDENT & TREASURER
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address ROGER D. PEIRCE, 12353 N. FAIRWAY HEIGHTS, MEQUON, WI 53092
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest DIRECTOR
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address JAMES L. FORBES, 1900 W. GREENBROK ROAD, RIVER HILLS, WI 53217
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest DIRECTOR
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address SCOTT H. MCELHANEY, 141 N. WATER STREET, MILWAUKEE, WI 53202
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest VICE PRESIDENT
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address DAVID J. DRURY, 922 S. 70TH STREET, MILWAUKEE, WI 53214
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest DIRECTOR
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address MARY ELLEN STANEK, 777 E. WISCONSIN AVENUE, MILWAUKEE, WI 53202
2. Gender (male or female) Female
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest DIRECTOR
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address DON H. DAVIS, JR., C/O ROCKWELL AUTOMATION, 777 EAST WISCONSIN AVENUE, SUITE 1400, MILWAUKEE, WISCONSIN 53202
2. Gender (male or female) Male
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship US
6. Positional Interest DIRECTOR
7. Percentage of votes
8. Percentage of total assets (equity debt plus)


(b) Respondent certifies that equity and financial interests not set forth in response to Question 9(a) are non-attributable. Yes No

N/A

See Explanation in
[Exhibit 2]

(c) Is the respondent or any party holding an attributable interest in the respondent also the holder of an attributable interest in any other broadcast station or in any cable or newspaper entities in the same market or with overlapping signals in the same broadcast service, as described in 47 C.F.R. Sections 73.3555 and 76.501? Yes No
If "Yes", submit an Exhibit identifying the holder of that other attributable interest, listing the call signs, locations and facilities identifiers of such other broadcast stations, and describing the nature and size of the ownership interest and the positions held in the other broadcast, cable or newspaper entities. [Exhibit 3]
(d) Are any of the individuals listed in response to Question 9(a) related as parent-child, husband-wife, brothers and sisters?

Yes No

 

If "Yes", submit an Exhibit setting forth full information as to the family relationship

[Exhibit 4]

(e) Is respondent seeking an attribution exemption for any officer or director with duties unrelated to the licensee or permittee?

If "Yes", submit an Exhibit identifying that individual by name and title, fully describing that individual's duties and responsibilities, and explaining why that individual should not be attributed an interest.

Yes No

[Exhibit 5]



SECTION III - CERTIFICATION


I certify that I am VICE PRESIDENT, SECRETARY & GENERAL COUNSEL-MEDIA

(Official Title)


of JOURNAL COMMUNICATIONS, INC.

(Exact legal title or name of respondent)


and that I have examined this Report and that to the best of my knowledge and belief, all statements in this Report are true, correct and complete.

(Date of certification must be within 60 days of the date shown in Question 5, Section II and in no event prior to that date.)

Signature
PAUL E. KRITZER
Date
07/30/2004
Telephone Number of Respondent (Include area code) 4142242374

WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).



Exhibits
Exhibit 1
Description:
NATURE OF OWNERSHIP REPORT

THIS OWNERSHIP REPORT IS BEING FILED IN CONNECTION WITH RENEWAL APPLICATIONS DUE AUGUST 2, 2004, FOR THE WISCONSIN RADIO STATIONS LICENSED TO JOURNAL BROADCAST CORPORATION. NO FILING FEE IS REQUIRED FOR THIS REPORT. SEE PUBLIC NOTICE, DA 04-51 (REL. JAN. 16, 2004).


Attachment 1


Exhibit 2
Description:
STATEMENT REGARDING OWNERSHIP

EACH OF THE ABOVE-LISTED OFFICERS AND DIRECTORS HOLDS SHARES REPRESENTING LESS THAN 1 PERCENT OF THE VOTES OF JOURNAL COMMUNICATIONS, INC. ('JCI').

JCI HAS THREE CLASSES OF STOCK: CLASS A, CLASS B AND CLASS C COMMON STOCK. CLASS A SHARES ARE TRADED ON THE NEW YORK STOCK EXCHANGE (NYSE). CLASS B AND CLASS C SHARES ARE NOT TRADED ON THE NYSE. AS OF JUNE 27, 2004, CURRENT AND FORMER EMPLOYEES OF JCI AND ITS AFFILIATED ENTITIES COLLECTIVELY HOLD CLASS B SHARES REPRESENTING 83.5 PERCENT OF THE VOTES OF JCI. AS OF JUNE 27, 2004, MULTIPLE HOLDERS OF THE PUBLICLY-TRADED CLASS A COMMON STOCK HOLD SHARES REPRESENTING IN THE AGGREGATE 5.5 PERCENT OF THE VOTES OF JCI.

AS OF JUNE 27, 2004, MATEX INC. (MATEX), A WISCONSIN CORPORATION, THE ADDRESS OF WHICH IS 111 EAST KILBOURN AVENUE, 19TH FLOOR, MILWAUKEE, WISCONSIN 53202, HOLDS 2,992,000 CLASS C JCI SHARES, REPRESENTING 1.2 PERCENT OF THE VOTES OF JCI, AND 4,631,000 CLASS B JCI SHARES, REPRESENTING 9.6 PERCENT OF THE VOTES OF JCI. BASED ON INFORMATION SUPPLIED BY MATEX, APPLYING A MULTIPLIER, AS SPECIFIED IN NOTE 2(C) TO SECTION 73.3555 OF THE COMMISSION'S RULES, NO SHAREHOLDER HOLDS SHARES OF MATEX REPRESENTING THE EQUIVALENT OF 5 PERCENT OR MORE OF THE VOTES OF JCI. THE DIRECTORS OF MATEX (WHO ARE ALSO OFFICERS OF MATEX, WITH THE SPECIFIED TITLES), AND THEIR CITY AND STATE OF RESIDENCE, ARE: GRANT D. ABERT, HILLPOINT, WISCONSIN (DIRECTOR, VICE PRESIDENT), DAVID G. MEISSNER, GRAFTON, WISCONSIN (DIRECTOR, PRESIDENT, TREASURER), DONALD C. MEISSNER, MILWAUKEE, WISCONSIN (DIRECTOR, VICE PRESIDENT), LINDA MEISSNER, FREMONT, CALIFORNIA (DIRECTOR, VICE PRESIDENT), PAUL F. MEISSNER, SHOREWOOD, WISCONSIN (DIRECTOR, ASSISTANT SECRETARY), BARBARA ABERT TOOMAN, GRAFTON, WISCONSIN (DIRECTOR, VICE PRESIDENT) AND NANCY WARD, BOULDER, COLORADO (DIRECTOR, VICE PRESIDENT). THERE IS ONE OFFICER OF MATEX, JOSEPH E. TIERNEY III, MILWAUKEE, WISCONSIN (SECRETARY), WHO IS NOT ALSO A DIRECTOR OF MATEX. MATEX ENGAGES IN NON-MEDIA BUSINESS ENTERPRISES IN ADDITION TO HOLDING STOCK IN JCI AND IS NOT ITSELF AN FCC LICENSEE. BASED ON INFORMATION PROVIDED BY MATEX, ALL OF THE OFFICERS AND DIRECTORS OF MATEX ARE U.S. CITIZENS, ALL POSSESS THE QUALIFICATIONS TO BE PARTIES TO AN FCC LICENSEE AND NONE HAS ANY OTHER REPORTABLE MEDIA INTERESTS BESIDES THOSE THROUGH MATEX'S STOCK HOLDING IN JCI.

OTHER THAN MATEX, NO PARTY HOLDS SHARES REPRESENTING FIVE PERCENT OR MORE OF THE VOTES OF JCI, NOR IS ANY PARTY ATTRIBUTABLE PURSUANT TO THE COMMISSION'S EQUITY DEBT PLUS POLICY.

REGARDING THE JOURNAL COMPANY 2003 EQUITY INCENTIVE PLAN REFERENCED IN RESPONSE TO SECTION II, QUESTION 7, THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS OF JCI OR A COMMITTEE COMPOSED OF INDEPENDENT DIRECTORS MAY GRANT NON-STATUTORY STOCK OPTIONS, INCENTIVE STOCK OPTIONS, STOCK GRANTS, PERFORMANCE UNIT GRANTS AND STOCK UNIT GRANTS TO EMPLOYEES. NON-EMPLOYEE DIRECTORS MAY RECEIVE STOCK GRANTS, NON-STATUTORY STOCK OPTIONS, PERFORMANCE UNIT GRANTS AND STOCK UNIT GRANTS. THE TEXT OF THE JOURNAL COMPANY 2003 EQUITY INCENTIVE PLAN IS ON FILE WITH, AND IS PUBLICLY AVAILABLE FROM, THE SEC. SEE ANNEX E TO AMENDMENT NO. 3 TO FORM S-4, THE JOURNAL COMPANY (S-4/A, FILED JULY 24, 2003), AVAILABLE ON LINE AT HTTP://WWW.SEC.GOV/ARCHIVES/EDGAR/DATA/1232241/000095013103003390/DS4A.HTM.

Attachment 2


Exhibit 3
Description:
OTHER ATTRIBUTABLE INTERESTS

JOURNAL COMMUNICATIONS, INC. IS THE SOLE OWNER OF JOURNAL SENTINEL, INC., PUBLISHER OF THE MILWAUKEE JOURNAL SENTINEL, A DAILY NEWSPAPER IN THE MILWAUKEE MARKET.

Attachment 3


Exhibit 4
Description:
FAMILY RELATIONSHIPS

REGARDING MATEX INC., CERTAIN OFFICERS AND DIRECTORS ARE RELATED. SPECIFICALLY, GRANT D. ABERT AND BARBARA ABERT TOOMAN ARE SIBLINGS; DAVID G. MEISSNER IS THEIR BROTHER-IN-LAW BY VIRTUE OF HIS MARRIAGE TO THEIR SISTER, JUDITH ABERT MEISSNER (NOW DECEASED). THE CHILDREN OF DAVID G. MEISSNER AND JUDITH ABERT MEISSNER ARE DONALD C. MEISSNER AND LINDA MEISSNER. GRANT D. ABERT AND NANCY WARD ARE SPOUSES.


Attachment 4