Federal Communications Commission
Washington, D.C. 20554
Approved by OMB
3060-0010 (June 2002)
FCC 323
FOR FCC USE ONLY
 
OWNERSHIP REPORT FOR COMMERCIAL BROADCAST STATIONS

Read INSTRUCTIONS Before Filling Out Form

FOR COMMISSION USE ONLY
FILE NO.

1014593 -
Section I - General Information
1. Legal Name of the Applicant 

Mailing Address

City
State or Country (if foreign address)
ZIP Code
-
Telephone Number (include area code)
E-Mail Address (if available) 
FCC Registration Number:

Call Sign 
Facility ID Number 
6329
2. Contact Representative (if other than Licensee/Permittee)

Firm or Company Name

Telephone Number (include area code)

E-Mail Address (if available)

3. Name of entity, if other than licensee or permittee, for which report is filed

Mailing Address


City
State or Country (if foreign address)
ZIP Code
-
Telephone Number (include area code)
E-Mail Address (if available)
4. If this application has been submitted without a fee, indicate reason for fee exemption (see 47 C.F.R. Section 1.1114):
Governmental Entity Fee-exempt Report Other
N/A (Fee Required)



Section II - Ownership Information

5.

a. Biennial b. Transfer of Control or Assignment of License/Permit c. Other
d. Amendment to pending application


for the following stations:

[Enter Station Information]


Station List


This Report is filed for the following stations:

Call Letters
Facility ID Number
Location (City/State)
Class of service
08/23/2004


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service


Call Letters
Facility ID Number
Location (City/State)
Class of service



All of the information furnished in this Report is accurate as of (Date must comply with 47 C.F.R. Section 73.3615(a), i.e., information must be current within 60 days of filing of this report, when 5(a) below is checked.)

This Report is filed for (check one)
6.
Respondent is:
Sole proprietorship Not-for-profit corporation Limited partnership
For-profit corporation General partnership Other
If "Other", describe nature of the respondent in an Exhibit.
[Exhibit 1]
7.
List all contracts and other instruments required to be filed by 47 C.F.R. Section 73.3613.   (Only licensees, permittees, or a reporting entity with a majority interest in or that otherwise exercises de facto control over the subject licensee or permittee shall respond.)

[Enter Contract/Instrument Information]


Contracts/Instruments Information


List all contracts and other instruments required to be filed by 47 C.F.R. Section 73.3613. (Only licensees, permittees, or a reporting entity with a majority interest in or that otherwise exercises de facto control over the subject shall respond.)

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration
Y

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration


8. Capitalization (Only licensees, permittees, or a reporting entity with a majority interest in or that otherwise exercises de facto control over the subject licensee or permittee shall respond.)

[Enter Capitalization Information]


Capitalization


Capitalization (Only licensees, permittees, or a reporting entity with a majority interest in or that otherwise excercises de facto control over the subject licensee or permittee shall respond.)

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
44667

ARTICLES OF INCORPORATION AS AMENDED THROUGH MAY 3, 2004
JOURNAL COMMUNICATIONS, INC.

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
44668

BYLAWS , ADOPTED 5/9/03 AND AS AMENDED ON 12/2/03, 2/10/04, 4/29/04
JOURNAL COMMUNICATIONS, INC.

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
44669

KMIR-TV AFFILIATION AGREEMENT
NBC-TV

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
44670

KTNV-TV AFFILIATION AGREEMENT
ABC-TV

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
44671

WSYM-TV AFFILIATION AGREEMENT
FOX-TV

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
44672

KIVI/KSAW-LP AFFLILIATION AGREEMENT
ABC-TV

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
44673

CREDIT AGREEMENT
JOURNAL COMMUNICATIONS, INC., CERTAIN SUBSIDIARIES, SEVERAL LENDERS AND SEVERAL AGENTS

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
44674

FIRST AMENDMENT TO CREDIT AGREEMENT
JOURNAL COMMUNICATIONS, INC., CERTAIN SUBSIDIARIES, SEVERAL LENDERS AND SEVERAL AGENTS

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
44675

SHAREHOLDERS AGREEMENT
JOURNAL COMMUNICATIONS, INC., THE JOURNAL COMPANY, MATEX INC. AND ABERT FAMILY JOURNAL STOCK TRUST

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
44676

THE JOURNAL COMPANY 2003 EQUITY INCENTIVE PLAN -- ON FILE WITH SEC, SEE EXHIBIT 2

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued


9.
(a.) List the respondent, and, if other than a natural person, its officers, directors, stockholders and other entities with attributable interests, non-insulated partners and/or members. If a corporation or partnership holds an attributable interest in the respondent, list separately its officers, directors, stockholders and other entities with attributable interests, non-insulated partners and/or members. Create a separate row for each individual or entity. Attach supplemental pages, if necessary.
[Enter Owner Information]

Owner Information

List the respondent, and, if other than a natural person, its officers, directors, stockholders and other entities with attributable interests, non-insulated partners and/or members. If a corporation or partnership holds an attributable interest in the respondent, list separately its officers, directors, stockholders and other entities with attributable interests, non-insulated partners and/or members. Create a separate row for each individual or entity. Attach supplemental pages, if necessary.
(Read carefully - The numbered items below refer to line numbers in the following table.)
1. Name and address of respondent and each party to the respondent holding an attributable interest (if other than individual also show name, address and citizenship of natural person authorized to vote the stock or holding the attributable interest). List the respondent first, officers next, then directors and, thereafter, remaining stockholders and other entities with attributable interests, and partners.
2. Gender (male or female).
3. Ethnicity (check one).
4. Race (select one or more).
5. Citizenship.
6. Positional interest: Officer, director, general partner, limited partner, LLC member, investor/creditor attributable under the Commission's equity/debt plus standard, etc.
7. Percentage of votes.
8. Percentage of total assets (equity debt plus).

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship 1014593
6. Positional Interest 18416
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship 1014593
6. Positional Interest 18417
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship 1014593
6. Positional Interest 18418
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship 1014593
6. Positional Interest 18419
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship 1014593
6. Positional Interest 18420
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)

1. Name and Address
2. Gender (male or female)
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)


(b) Respondent certifies that equity and financial interests not set forth in response to Question 9(a) are non-attributable. Yes No

N/A

See Explanation in
[Exhibit 2]

(c) Is the respondent or any party holding an attributable interest in the respondent also the holder of an attributable interest in any other broadcast station or in any cable or newspaper entities in the same market or with overlapping signals in the same broadcast service, as described in 47 C.F.R. Sections 73.3555 and 76.501? Yes No
If "Yes", submit an Exhibit identifying the holder of that other attributable interest, listing the call signs, locations and facilities identifiers of such other broadcast stations, and describing the nature and size of the ownership interest and the positions held in the other broadcast, cable or newspaper entities. [Exhibit 3]
(d) Are any of the individuals listed in response to Question 9(a) related as parent-child, husband-wife, brothers and sisters?

Yes No

 

If "Yes", submit an Exhibit setting forth full information as to the family relationship

[Exhibit 4]

(e) Is respondent seeking an attribution exemption for any officer or director with duties unrelated to the licensee or permittee?

If "Yes", submit an Exhibit identifying that individual by name and title, fully describing that individual's duties and responsibilities, and explaining why that individual should not be attributed an interest.

Yes No

[Exhibit 5]



SECTION III - CERTIFICATION


I certify that I am 170000000

(Official Title)


of 26926496

(Exact legal title or name of respondent)


and that I have examined this Report and that to the best of my knowledge and belief, all statements in this Report are true, correct and complete.

(Date of certification must be within 60 days of the date shown in Question 5, Section II and in no event prior to that date.)

Signature
Date
Telephone Number of Respondent (Include area code) 143073504

WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).



Exhibits
Exhibit 3
Description:
STATEMENT REGARDING OWNERSHIP

EACH OF THE ABOVE-LISTED OFFICERS AND DIRECTORS HOLDS SHARES REPRESENTING LESS THAN 1 PERCENT OF THE VOTES OF JOURNAL COMMUNICATIONS, INC. ('JCI').

JCI HAS THREE CLASSES OF STOCK: CLASS A, CLASS B AND CLASS C COMMON STOCK. CLASS A SHARES ARE TRADED ON THE NEW YORK STOCK EXCHANGE (NYSE). CLASS B AND CLASS C SHARES ARE NOT TRADED ON THE NYSE. AS OF AUGUST 23, 2004, CURRENT AND FORMER EMPLOYEES OF JCI AND ITS AFFILIATED ENTITIES COLLECTIVELY HOLD CLASS B SHARES REPRESENTING 93.1 PERCENT OF THE VOTES OF JCI. AS OF AUGUST 23, 2004, MULTIPLE HOLDERS OF THE PUBLICLY-TRADED CLASS A COMMON STOCK HOLD SHARES REPRESENTING IN THE AGGREGATE 5.5 PERCENT OF THE VOTES OF JCI.

AS OF AUGUST 23, 2004, MATEX INC. (MATEX), A WISCONSIN CORPORATION, THE ADDRESS OF WHICH IS 111 EAST KILBOURN AVENUE, 19TH FLOOR, MILWAUKEE, WISCONSIN 53202, HOLDS 2,992,000 CLASS C JCI SHARES, REPRESENTING 1.2 PERCENT OF THE VOTES OF JCI, AND 4,631,000 CLASS B JCI SHARES, REPRESENTING 9.6 PERCENT OF THE VOTES OF JCI. BASED ON INFORMATION SUPPLIED BY MATEX, APPLYING A MULTIPLIER, AS SPECIFIED IN NOTE 2(C) TO SECTION 73.3555 OF THE COMMISSION'S RULES, NO SHAREHOLDER HOLDS SHARES OF MATEX REPRESENTING THE EQUIVALENT OF 5 PERCENT OR MORE OF THE VOTES OF JCI. THE DIRECTORS OF MATEX (WHO ARE ALSO OFFICERS OF MATEX, WITH THE SPECIFIED TITLES), AND THEIR CITY AND STATE OF RESIDENCE, ARE: GRANT D. ABERT, HILLPOINT, WISCONSIN (DIRECTOR, VICE PRESIDENT), DAVID G. MEISSNER, GRAFTON, WISCONSIN (DIRECTOR, PRESIDENT, TREASURER), DONALD C. MEISSNER, MILWAUKEE, WISCONSIN (DIRECTOR, VICE PRESIDENT), LINDA MEISSNER, FREMONT, CALIFORNIA (DIRECTOR, VICE PRESIDENT), PAUL F. MEISSNER, SHOREWOOD, WISCONSIN (DIRECTOR, ASSISTANT SECRETARY), BARBARA ABERT TOOMAN, GRAFTON, WISCONSIN (DIRECTOR, VICE PRESIDENT) AND NANCY WARD, BOULDER, COLORADO (DIRECTOR, VICE PRESIDENT). THERE IS ONE OFFICER OF MATEX, JOSEPH E. TIERNEY III, MILWAUKEE, WISCONSIN (SECRETARY), WHO IS NOT ALSO A DIRECTOR OF MATEX. MATEX ENGAGES IN NON-MEDIA BUSINESS ENTERPRISES IN ADDITION TO HOLDING STOCK IN JCI AND IS NOT ITSELF AN FCC LICENSEE. BASED ON INFORMATION PROVIDED BY MATEX, ALL OF THE OFFICERS AND DIRECTORS OF MATEX ARE U.S. CITIZENS, ALL POSSESS THE QUALIFICATIONS TO BE PARTIES TO AN FCC LICENSEE AND NONE HAS ANY OTHER REPORTABLE MEDIA INTERESTS BESIDES THOSE THROUGH MATEX'S STOCK HOLDING IN JCI.

OTHER THAN MATEX, NO PARTY HOLDS SHARES REPRESENTING FIVE PERCENT OR MORE OF THE VOTES OF JCI, NOR IS ANY PARTY ATTRIBUTABLE PURSUANT TO THE COMMISSION'S EQUITY DEBT PLUS POLICY.

REGARDING THE JOURNAL COMPANY 2003 EQUITY INCENTIVE PLAN REFERENCED IN RESPONSE TO SECTION II, QUESTION 7, THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS OF JCI OR A COMMITTEE COMPOSED OF INDEPENDENT DIRECTORS MAY GRANT NON-STATUTORY STOCK OPTIONS, INCENTIVE STOCK OPTIONS, STOCK GRANTS, PERFORMANCE UNIT GRANTS AND STOCK UNIT GRANTS TO EMPLOYEES. NON-EMPLOYEE DIRECTORS MAY RECEIVE STOCK GRANTS, NON-STATUTORY STOCK OPTIONS, PERFORMANCE UNIT GRANTS AND STOCK UNIT GRANTS. THE TEXT OF THE JOURNAL COMPANY 2003 EQUITY INCENTIVE PLAN IS ON FILE WITH, AND IS PUBLICLY AVAILABLE FROM, THE SEC. SEE ANNEX E TO AMENDMENT NO. 3 TO FORM S-4, THE JOURNAL COMPANY (S-4/A, FILED JULY 24, 2003), AVAILABLE ON LINE AT HTTP://WWW.SEC.GOV/ARCHIVES/EDGAR/DATA/1232241/000095013103003390/DS4A.HTM.

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