Federal Communications Commission
Washington, D.C. 20554
Approved by OMB
3060-0113 (March 2003)
FCC 396
FOR FCC USE ONLY
 
BROADCAST EQUAL EMPLOYMENT OPPORTUNITY PROGRAM REPORT
(To be filed with broadcast license renewal application)

Read INSTRUCTIONS Before Filling Out Form

FOR COMMISSION USE ONLY
FILE NO.

B396 - 20110518ADZ
Section I
Legal Name of the Licensee
DELMARVA BROADCASTING COMPANY
Mailing Address
2727 SHIPLEY ROAD
P.O. BOX 7492
City
WILMINGTON
State or Country (if foreign address)
DE
Zip Code
19803 -
Telephone Number (include area code)
3024782700
E-Mail Address (if available)
PBOOKER@DBCMEDIA.COM
  Facility ID Number
53489
Call Sign
WICO
TYPE OF BROADCAST STATION:
(if applicable)
Commercial Broadcast Station
Radio
TV
Low Power TV
International
Noncommercial Broadcast Station
Educational Radio
Educational TV
 
Application Purpose
New Program Report
Amendment to Program Report

List call sign and location of all stations included on this statement. List commonly owned stations that share one or more employees. Also list stations operated by the licensee pursuant to a time brokerage agreement. Indicate on the table below which stations are operated pursuant to a time brokerage agreement. To the extent that licensees include stations operated pursuant to a time brokerage agreement on this report, responses or information provided in Sections I through II should take into consideration the licensee's EEO compliance efforts at brokered stations, as well as any other stations, included on this form. For purposes of this form, a station employment unit is a station or a group of commonly owned stations in the same market that share at least one employee.

[Stations Locations]


Station List

List call sign and location of all stations included on this statement. List commonly owned stations that share one or more employees. Also list stations operated by the licensee pursuant to a time brokerage agreement. Indicate on the table below which stations are operated pursuant to a time brokerage agreement. To the extent that licensees include stations operated pursuant to a time brokerage agreement on this report, responses should take into consideration the licensee's EEO compliance efforts at brokered stations, as well as any other stations, included on this form. For purposes of this form, a station employment unit is a station or a group of commonly owned stations in the same market that share at least one employee.

Call Sign
Facility ID Number
Type
(check applicable box)
Location
(City/State)
Time Brokerage Agreement
(check applicable box)
WICO 53485 AM FM TV
SALISBURY, MD Yes No

Call Sign
Facility ID Number
Type
(check applicable box)
Location
(City/State)
Time Brokerage Agreement
(check applicable box)
WKTT 53489 AM FM TV
SALISBURY, MD Yes No

Call Sign
Facility ID Number
Type
(check applicable box)
Location
(City/State)
Time Brokerage Agreement
(check applicable box)
WAVD 53490 AM FM TV
OCEAN PINES, MD Yes No

Call Sign
Facility ID Number
Type
(check applicable box)
Location
(City/State)
Time Brokerage Agreement
(check applicable box)
WICO-FM 60884 AM FM TV
POCOMOKE CITY, MD Yes No


CONTACT PERSON IF OTHER THAN LICENSEE
Name
MARISSA G. REPP, ESQ.
Street Address
1629 K STREET, NW
SUITE 300
City
WASHINGTON
State
DC
Zip Code
20006-1631
Telephone Number
2026561619

FILING INSTRUCTIONS

Broadcast station licensees are required to afford equal employment opportunity to all qualified persons and to refrain from discriminating in employment and related benefits on the basis of race, color, national origin, religion, and sex. See 47 C.F.R. Section 73.2080. Pursuant to these requirements, a license renewal applicant whose station employment unit employs five or more full-time station employees must file a report of its activities to ensure equal employment opportunity. If a station employment unit employs fewer than five full-time employees, no equal employment opportunity program information need be filed. If a station employment unit is filing a combined report, a copy of the report must be filed with each station's renewal application.

A copy of this report must be kept in the station's public file. These actions are required to obtain license renewal. Failure to meet these requirements may result in sanctions or license renewal being delayed or denied. These requirements are contained in 47 C.F.R. Section 73.2080 and are authorized by the Communications Act of 1934, as amended.

DISCRIMINATION COMPLAINTS. Have any pending or resolved complaints been filed during this license term before any body having competent jurisdiction under federal, state, territorial or local law, alleging unlawful discrimination in the employment practices of the station(s)?
Yes No


If so, provide a brief description of the complaint(s), including the persons involved, the date of the filing, the court or agency, the file number (if any), and the disposition or current status of the matter.

[Exhibit 1]

Does your station employment unit employ fewer than five full-time employees?

Consider as "full-time" employees all those permanently working 30 or more hours a week.

Yes No

If your station employment unit employs fewer than five full-time employees, complete the certification below, return the form to the FCC, and place a copy in your station(s) public file. You do not have to complete the rest of this form. If your station employment unit employs five or more full-time employees, you must complete all of this form and follow all instructions.

CERTIFICATION.

This report must be certified, as follows:

A. By licensee, if an individual;
B. By a partner, if a partnership (general partner, if a limited partnership);
C. By an officer, if a corporation or an association; or
D. By an attorney of the licensee, in case of physical disability or absence from the United States of the licensee.

WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).

I certify to the best of my knowledge, information and belief, all statements contained in this report are true and correct.
Signed
Name of Respondent
JULIAN H. BOOKER
Title
PRESIDENT AND CHIEF EXECUTIVE OFFICER
Telephone No. ( include area code)
3024782700
Date
07/29/2011
 



The purpose of this document is to provide broadcast licensees, the FCC, and the public with information about whether the station is meeting equal employment opportunity requirements.

GENERAL POLICY
A broadcast station must provide equal employment opportunity to all qualified individuals without regard to their race, color, national origin, religion or sex in all personnel actions including recruitment, evaluation, selection, promotion, compensation, training and termination.

RESPONSIBILITY FOR IMPLEMENTATION
A broadcast station must assign a particular official overall responsibility for equal employment opportunity at the station. That official's name and title are:

Name: JULIAN H. BOOKER Title: PRESIDENT AND CHIEF EXECUTIVE OFFICER

It is also the responsibility of all persons at a broadcast station making employment decisions with respect to recruitment, evaluation, selection, promotion, compensation, training and termination of employees to ensure that no person is discriminated against in employment because of race, color, religion, national origin or sex.

I. EEO PUBLIC FILE REPORT
Attach as an exhibit one copy of each of the EEO public file reports from the previous two years. Stations are required to place annually such information as is required by 47 C.F.R. Section 73.2080 in their public files.
[Exhibit 2]
II. NARRATIVE STATEMENT
Provide a statement in an exhibit which demonstrates how the station achieved broad and inclusive outreach during the two-year period prior to filing this application. Stations that have experienced difficulties in their outreach efforts should explain.
[Exhibit 3]

FCC NOTICE TO INDIVIDUALS REQUIRED BY THE PRIVACY ACT AND THE PAPERWORK REDUCTION ACT

The FCC is authorized under the Communications Act of 1934, as amended, to collect the personal information we request in this report. We will use the information you provide to determine if the benefit requested is consistent with the public interest. If we believe there may be a violation or potential violation of a FCC statute, regulation, rule or order, your request may be referred to the Federal, state or local agency responsible for investigating, prosecuting, enforcing or implementing the statute, rule, regulation or order. In certain cases, the information in your request may be disclosed to the Department of Justice or a court or adjudicative body when (a) the FCC; or (b) any employee of the FCC; or (c) the United States Government, is a party to a proceeding before the body or has an interest in the proceeding. In addition, all information provided in this form will be available for public inspection. If you owe a past due debt to the federal government, any information you provide may also be disclosed to the Department of Treasury Financial Management Service, other federal agencies and/or your employer to offset your salary, IRS tax refund or other payments to collect that debt. The FCC may also provide this information to these agencies through the matching of computer records when authorized. We have estimated that each response to this collection of information will average 5 hours. Our estimate includes the time to read the instructions, look through existing records, gather and maintain required data, and actually complete and review the form or response. If you have any comments on this estimate, or on how we can improve the collection and reduce the burden it causes you, please write the Federal Communications Commission, AMD-PERM, Paperwork Reduction Project (3060-0113), Washington, D. C. 20554. We will also accept your comments via the Internet if you send them to jboley@fcc.gov. Remember - you are not required to respond to a collection of information sponsored by the Federal government, and the government may not conduct or sponsor this collection, unless it displays a currently valid OMB control number or if we fail to provide you with this notice. This collection has been assigned an OMB control number of 3060-0113.

THE FOREGOING NOTICE IS REQUIRED BY THE PRIVACY ACT OF 1974, P.L. 93-579, DECEMBER 31, 1974, 5 U.S.C. 552a(e)(3), AND THE PAPERWORK REDUCTION ACT OF 1995, P.L. 104-13, OCTOBER 1, 1995, 44 U.S.C. 3507.



Exhibits
Exhibit 2
Description:
EEO PUBLIC FILE REPORTS

ATTACHED ARE THE EEO PUBLIC FILE REPORTS FOR THE PERIODS APRIL 1, 2009 TO MARCH 31, 2010 AND APRIL 1, 2010 TO MARCH 31, 2011 FOR FOUR STATIONS: WICO(AM), FACILITY ID 53485, SALISBURY, MD; WKTT(FM), FACILITY ID 53489, SALISBURY, MD; WAVD(FM), FACILITY ID 53490, OCEAN PINES, MD; AND WICO-FM, FACILITY ID 60884, POCOMOKE CITY, MD. A FIFTH MARYLAND STATION LICENSED TO DELMARVA BROADCASTING COMPANY, WXCY(FM), FACILITY ID 53488, HAVRE DE GRACE, MD, WAS INITIALLY INCLUDED ON THIS JOINT FORM 396, FCC FILE B396 - 20110518ADZ. HOWEVER, BECAUSE WXCY PREPARES DISTINCT ANNUAL EEO PUBLIC FILE REPORTS, A SEPARATE FORM 396 IS BEING SUBMITTED AT THIS TIME FOR WXCY.

DUE TO A COPYING ERROR, THE ORIGINALLY UPLOADED REPORT FOR 2009-2010 DID NOT INCLUDE PAGE 1. BY AMENDMENT, A COPY OF THE ENTIRE 2009-2010 REPORT COPIED FROM A STATION PUBLIC INSPECTION FILE HAS BEEN ATTACHED.

Attachment 2
Description
Annual EEO Public File Report 2010-2011
Annual EEO Public File Report 2009-2010


Exhibit 3
Description:
NARRATIVE STATEMENT

THE STATIONS IN THIS STATION EMPLOYMENT UNIT ARE LOCATED IN THE SALISBURY, MARYLAND METROPOLITAN STATISTICAL AREA OR IN AREAS OUTSIDE A METROPOLITAN STATISTICAL AREA. THE 2000 POPULATION OF THE SALISBURY, MARYLAND METROPOLITAN STATISTICAL AREA IS 109,291; THE 2000 POPULATION OF THE SALISBURY-OCEAN PINES COMBINED STATISTICAL AREA IS 155,934. INSOFAR AS EACH OF STATIONS IN THIS STATION EMPLOYMENT UNIT IS LICENSED TO A METROPOLITAN STATISTICAL AREA OF FEWER THAN 250,000 PERSONS OR TO AN AREA OUTSIDE OF A METROPOLITAN STATISTICAL AREA AS DEFINED BY THE OFFICE OF MANAGEMENT AND BUDGET, THE STATION EMPLOYMENT UNIT IS IN A SMALLER MARKET FOR WHICH TWO EEO INITIATIVES DURING EACH TWO-YEAR PERIOD IS REQUIRED PURSUANT TO SECTION 73.2080(C)(2) OF THE COMMISSION'S RULES; SEE ALSO SECTION 73.2080(E)(3) (DEFINING A SMALLER MARKET).

AS THE STATION EMPLOYMENT UNIT FORMERLY CONSISTED OF COMMONLY-OWNED STATIONS IN DELAWARE AND MARYLAND, THE LICENSEE CHOSE THE ANNUAL REPORTING DATE FOR DELAWARE STATIONS (APRIL 1 TO MARCH 31) AS THE REPORTING CYLCE FOR THE ANNUAL EEO PUBLIC FILE REPORTS FOR THE UNIT. ALSO NOTE THAT THIS STATION EMPLOYMENT UNIT WAS SUBJECT TO A RANDOM EEO AUDIT CONDUCTED BY THE MEDIA BUREAU IN 2005. FOLLOWING A REVIEW OF THE LICENSEE'S RESPONSE, THE ASSISTANT CHIEF, POLICY DIVISION, MEDIA BUREAU, DETERMINED THAT THERE WERE NO APPARENT VIOLATIONS OF THE COMMISSION'S EEO RULES.

THE LICENSEE HAS LONG STANDING EEO POLICIES, WHICH ARE REVIEWED PERIODICALLY FOR EFFECTIVENESS AND ENFORCEMENT. FURTHER DETAILS AS TO HOW THE STATION EMPLOYMENT UNIT ACHIEVED BROAD AND INCLUSIVE OUTREACH ARE SET FORTH IN THE ATTACHED ANNUAL EEO PUBLIC FILE REPORTS.

Attachment 3