Federal Communications Commission
Washington, D.C. 20554
Approved by OMB
3060-0010 (June 2002)
FCC 323
FOR FCC USE ONLY
 
OWNERSHIP REPORT FOR COMMERCIAL BROADCAST STATIONS

Read INSTRUCTIONS Before Filling Out Form

FOR COMMISSION USE ONLY
FILE NO.

BOS - 20060811AMW
Section I - General Information
1. Legal Name of the Applicant 
MEDIA GENERAL BROADCASTING OF SOUTH CAROLINA HOLDINGS, INC.
Mailing Address
333 EAST FRANKLIN STREET
City
RICHMOND
State or Country (if foreign address)
VA
ZIP Code
23219 -
Telephone Number (include area code)
8046496000
E-Mail Address (if available) 
FCC Registration Number:
0002207520
Call Sign 
Facility ID Number 
3359
2. Contact Representative (if other than Licensee/Permittee)
KEVIN P. LATEK
Firm or Company Name
DOW LOHNES PLLC
Telephone Number (include area code)
2027762000
E-Mail Address (if available)
KLATEK@DOWLOHNES.COM
3. Name of entity, if other than licensee or permittee, for which report is filed
MEDIA GENERAL OPERATIONS, INC.
Mailing Address
333 EAST FRANKLIN STREET

City
RICHMOND
State or Country (if foreign address)
VA
ZIP Code
23219 -
Telephone Number (include area code)
8046496000
E-Mail Address (if available)
4. If this application has been submitted without a fee, indicate reason for fee exemption (see 47 C.F.R. Section 1.1114):
Governmental Entity Fee-exempt Report Other PARENT COMPANY
N/A (Fee Required)



Section II - Ownership Information

5.

a. Biennial b. Transfer of Control or Assignment of License/Permit c. Other
d. Amendment to pending application


for the following stations:

[Enter Station Information]


Station List


This Report is filed for the following stations:

Call Letters
Facility ID Number
Location (City/State)
Class of service
WSPA-TV 66391 SPARTANBURG SC TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
W02AG 61683 BREVARD NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W02AH 66401 MARS HILL NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W02AT 66392 BURNSVILLE NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W08AO 66409 CANTON NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
WNEG-TV 63329 TOCCOA GA TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
WBTW 66407 FLORENCE SC TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
KIMT 66402 MASON CITY IA TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
WMBB 66398 PANAMA CITY FL TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
WJBF 27140 AUGUSTA GA TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
KWCH-TV 66413 HUTCHINSON KS TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
KBSD-TV 66414 ENSIGN KS TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
KBSH-TV 66415 HAYS KS TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
KBSL-TV 66416 GOODLAND KS TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
WRBL 3359 COLUMBUS GA TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
WKRG-TV 73187 MOBILE AL TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
WYCW 70149 ASHEVILLE NC TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
W08AT 66406 CHEROKEE NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W08BF 66387 SPRUCE PINE NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
WCMH-TV 50781 COLUMBUS OH TV


Call Letters
Facility ID Number
Location (City/State)
Class of service
W08AX 66393 MARSHALL NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W08BJ 66386 MARION NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W08BP 66394 BEAVER DAM NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W09AD 66389 WAYNESVILLE NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W09AF 66408 SYLVA NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W09AG 66405 FRANKLIN NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W09AR 66397 WEAVERVILLE NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W10AD 66396 MONTREAT NC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W10AJ 66388 GREENVILLE SC TX


Call Letters
Facility ID Number
Location (City/State)
Class of service
W11AN 66410 BRYSON CITY NC TX



All of the information furnished in this Report is accurate as of 06/26/2006 (Date must comply with 47 C.F.R. Section 73.3615(a), i.e., information must be current within 60 days of filing of this report, when 5(a) below is checked.)

This Report is filed for (check one)
6.
Respondent is:
Sole proprietorship Not-for-profit corporation Limited partnership
For-profit corporation General partnership Other
If "Other", describe nature of the respondent in an Exhibit.
[Exhibit 1]
7.
List all contracts and other instruments required to be filed by 47 C.F.R. Section 73.3613.   (Only licensees, permittees, or a reporting entity with a majority interest in or that otherwise exercises de facto control over the subject licensee or permittee shall respond.)

[Enter Contract/Instrument Information]


Contracts/Instruments Information


List all contracts and other instruments required to be filed by 47 C.F.R. Section 73.3613. (Only licensees, permittees, or a reporting entity with a majority interest in or that otherwise exercises de facto control over the subject shall respond.)

Description of contract or instrument Name of person or organization with whom contract is made Date of Execution Date of Expiration
SEE EXHIBIT 1 OF OWNERSHIP REPORT FOR MEDIA GENERAL, INC


8. Capitalization (Only licensees, permittees, or a reporting entity with a majority interest in or that otherwise exercises de facto control over the subject licensee or permittee shall respond.)

[Enter Capitalization Information]


Capitalization


Capitalization (Only licensees, permittees, or a reporting entity with a majority interest in or that otherwise excercises de facto control over the subject licensee or permittee shall respond.)

Class of stock (preferred, common or other)
Voting or Non-voting
Number of Shares
Authorized
Issued and Outstanding
Treasury
Unissued
COMMON
V
1000
100
0
900


9.
(a.) List the respondent, and, if other than a natural person, its officers, directors, stockholders and other entities with attributable interests, non-insulated partners and/or members. If a corporation or partnership holds an attributable interest in the respondent, list separately its officers, directors, stockholders and other entities with attributable interests, non-insulated partners and/or members. Create a separate row for each individual or entity. Attach supplemental pages, if necessary.
[Enter Owner Information]

Owner Information

List the respondent, and, if other than a natural person, its officers, directors, stockholders and other entities with attributable interests, non-insulated partners and/or members. If a corporation or partnership holds an attributable interest in the respondent, list separately its officers, directors, stockholders and other entities with attributable interests, non-insulated partners and/or members. Create a separate row for each individual or entity. Attach supplemental pages, if necessary.
(Read carefully - The numbered items below refer to line numbers in the following table.)
1. Name and address of respondent and each party to the respondent holding an attributable interest (if other than individual also show name, address and citizenship of natural person authorized to vote the stock or holding the attributable interest). List the respondent first, officers next, then directors and, thereafter, remaining stockholders and other entities with attributable interests, and partners.
2. Gender (male or female).
3. Ethnicity (check one).
4. Race (select one or more).
5. Citizenship.
6. Positional interest: Officer, director, general partner, limited partner, LLC member, investor/creditor attributable under the Commission's equity/debt plus standard, etc.
7. Percentage of votes.
8. Percentage of total assets (equity debt plus).

1. Name and Address SEE EXHIBIT 1
2. Gender (male or female) N/A
3. Ethnicity (check one) Hispanic or Latino
Not Hispanic or Latino
4. Race (select one or more) American Indian or Alaska Native
Asian
Black or African American
Native Hawaiian or Other Pacific Islander
White
5. Citizenship
6. Positional Interest
7. Percentage of votes
8. Percentage of total assets (equity debt plus)


(b) Respondent certifies that equity and financial interests not set forth in response to Question 9(a) are non-attributable. Yes No

N/A

See Explanation in
[Exhibit 2]

(c) Is the respondent or any party holding an attributable interest in the respondent also the holder of an attributable interest in any other broadcast station or in any cable or newspaper entities in the same market or with overlapping signals in the same broadcast service, as described in 47 C.F.R. Sections 73.3555 and 76.501? Yes No
If "Yes", submit an Exhibit identifying the holder of that other attributable interest, listing the call signs, locations and facilities identifiers of such other broadcast stations, and describing the nature and size of the ownership interest and the positions held in the other broadcast, cable or newspaper entities. [Exhibit 3]
(d) Are any of the individuals listed in response to Question 9(a) related as parent-child, husband-wife, brothers and sisters?

Yes No

 

If "Yes", submit an Exhibit setting forth full information as to the family relationship

[Exhibit 4]

(e) Is respondent seeking an attribution exemption for any officer or director with duties unrelated to the licensee or permittee?

If "Yes", submit an Exhibit identifying that individual by name and title, fully describing that individual's duties and responsibilities, and explaining why that individual should not be attributed an interest.

Yes No

[Exhibit 5]



SECTION III - CERTIFICATION


I certify that I am SECRETARY

(Official Title)


of MEDIA GENERAL OPERATIONS, INC.

(Exact legal title or name of respondent)


and that I have examined this Report and that to the best of my knowledge and belief, all statements in this Report are true, correct and complete.

(Date of certification must be within 60 days of the date shown in Question 5, Section II and in no event prior to that date.)

Signature
GEORGE L. MAHONEY
Date
08/07/2006
Telephone Number of Respondent (Include area code) 8046496000

WILLFUL FALSE STATEMENTS ON THIS FORM ARE PUNISHABLE BY FINE AND/OR IMPRISONMENT (U.S. CODE, TITLE 18, SECTION 1001), AND/OR REVOCATION OF ANY STATION LICENSE OR CONSTRUCTION PERMIT (U.S. CODE, TITLE 47, SECTION 312(a)(1)), AND/OR FORFEITURE (U.S. CODE, TITLE 47, SECTION 503).



Exhibits
Exhibit 1
Description:
EXHIBIT 1

PLEASE SEE ATTACHED.

Attachment 1
Description
Ownership Structure of Media General Operations, Inc.


Exhibit 3
Description:
EXHIBIT 3

PLEASE SEE EXHIBIT 3 OF OWNERSHIP REPORT FILED FOR MEDIA GENERAL, INC.

Attachment 3